One day a group of music executives sat around and thought collectively, "How can we make some dollars? What sponge haven't we squeezed for the last drop."
After watching the first sixty seconds of New Kids on The Block's latest attempt at a music video creatively titled "Summertime" we have our answer. Fortunately there is an entire generation that was too young to give a damn about this group when they were actually deemed relevant.
As they travel across North America I wonder how many half empty stadiums and canceled shows before the music higher-ups understand this may have been a poor reinvestment? In fact they could have just watched This is Spinal Tap, and saved themselves the folly.
There target audience of women age 28 to 35, give or take a few years, are not going to get behind this video because it fails to showcase a natural masculine progression toward manhood. The marketers rather make a failed attempt to recapture a moment in time when their target was young and fickle. We can assume that this target may have adjusted their tastes in the last fourteen years since NKOTB's last album was released. (1994)
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